Organisational change towards servitization:a theoretical framework


Purpose: The need for a holistic framework for studying organisational transformation towards Servitization is implicit. This is particularly relevant as Servitization demands consideration of both business model and organisational change. The purpose of this paper is, therefore, to provide an integrative framework that systematically captures and evaluate existing literature on Servitization. Design/methodology/approach: The aim of the paper has been achieved through three main objectives; comprehensively examine the literature in organisational change management that would assist with the selection of the most effective evaluation framework, classify previous studies against the proposed framework through a systematic literature review methodology and analyse the selected papers and propose research questions/propositions based on the identified gaps. Findings: Results indicate that there are two somewhat macro opportunities for the Servitization community, namely, stronger infusion of generic theory into the Servitization debate and exploring Servitization in action through the lens of the theoretical framework. Practical implications: The findings of the paper demonstrate the gaps in the Servitization literature, which indeed require further theoretical/empirical research. Originality/value: It is discussed the usefulness and practicality of viewing research contributions that are setting out to be either “descriptive” or “prescriptive”. Consequently, the authors have proposed several avenues for future research based on these two viewpoints.

Publication DOI:
Divisions: College of Business and Social Sciences > Aston Business School
College of Business and Social Sciences > Aston Business School > Operations & Information Management
College of Business and Social Sciences > Aston Business School > Advanced Services Group
Additional Information: -
Uncontrolled Keywords: Organisational change,Organisational transformation,Servitization,Systematic literature review,Business, Management and Accounting(all)
Publication ISSN: 1059-5422
Last Modified: 20 May 2024 07:18
Date Deposited: 27 Feb 2017 14:55
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Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Review article
Published Date: 2017
Published Online Date: 2017-02-10
Accepted Date: 2015-09-20
Submitted Date: 2015-03-06
Authors: Ziaee Bigdeli, Ali (ORCID Profile 0000-0002-8128-0918)
Baines, Tim (ORCID Profile 0000-0002-7518-2967)
Bustinza, Oscar F.
Guang Shi, Victor



Version: Accepted Version

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