Servitization:revisiting the state-of-the-art and research priorities


Purpose – This paper consolidates the servitization knowledge base from an organisational change perspective, identifying developed, developing and undeveloped topics to provide a platform that directs future research. Design/methodology/approach – This paper addresses three objectives : a) it comprehensively examines organisational change management literature for selection of a theoretical framework, b) it classifies extant studies within the framework through a systemic literature review, and (c) it analyses 232 selected papers and proposes a research agenda. Findings – Analysis suggests increasing global awareness of the importance of services to manufacturers. However, some topics, especially related to servitization transformation, remain undeveloped. Research limitations/implications – Although the authors tried to include all publications relevant to servitization, some might not have been captured. Evaluation and interpretation relied on the research team and subsequent research workshops. Practical implications - One of the most significant challenges for practitioners of servitization is how to transform a manufacturing organisation to exploit the opportunity. This paper consolidates literature regarding servitization, identifying progress concerning key research topics and contributing a platform for future research. The goal is to inform research to result eventually in a roadmap for practitioners seeking to servitize. Originality/value - Although extant reviews of servitization identify themes that are examined well, they struggle to identify unanswered questions. This paper addresses this gap by focusing on servitization as a process of organisational change.

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Divisions: College of Business and Social Sciences > Aston Business School > Operations & Information Management
College of Business and Social Sciences > Aston Business School > Advanced Services Group
College of Business and Social Sciences > Aston Business School
Additional Information: © Emerald Publishing Limited 2017 Published by Emerald Publishing Limited Licensed re-use rights only
Uncontrolled Keywords: servitization,organizational change,systemic literature review,manufacturing,advanced services ,Decision Sciences(all),Strategy and Management,Management of Technology and Innovation
Publication ISSN: 1758-6593
Last Modified: 13 May 2024 07:14
Date Deposited: 25 Jul 2016 11:30
Full Text Link: http://eprints. ...
Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Article
Published Date: 2017-01-20
Accepted Date: 2016-07-23
Submitted Date: 2015-06-01
Authors: Baines, Tim (ORCID Profile 0000-0002-7518-2967)
Ziaee Bigdeli, Ali (ORCID Profile 0000-0002-8128-0918)
F. Bustinza, Oscar
Shi, Victor Guang
Baldwin, James
Ridgeway, Keith



Version: Accepted Version

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