Is corporate social responsibility a new spirit of capitalism?


Our study casts doubt on whether the managerial literature on corporate social responsibility is currently capable of developing a persuasive discourse to bring about change in corporate capitalism. By applying the framework and methodology of the spirit of capitalism, introduced by Boltanski and Chiapello, to a corpus of managerial books, we suggest that corporate social responsibility exhibits the core characteristics that together exemplify the ‘spirit of capitalism’. However, corporate social responsibility deals inadequately with the two key characteristics of the spirit of capitalism—security and fairness—by disregarding individual security and tangible rewards for workers who play decisive roles in enacting the spirit. The lack of consideration for workers could weaken the potential of corporate social responsibility to grow into a new spirit of capitalism and to bring about changes envisioned by critical management studies in corporate capitalism.

Publication DOI:
Divisions: College of Business and Social Sciences > Aston Business School > Work & Organisational Psychology
Uncontrolled Keywords: Corporate social responsibility,critical performativity,fairness,security,spirit of capitalism,Business, Management and Accounting(all),Strategy and Management,Management of Technology and Innovation
Publication ISSN: 1461-7323
Last Modified: 13 Jun 2024 07:11
Date Deposited: 30 Mar 2016 14:20
Full Text Link: http://org.sage ... ontent/23/5/742
Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Article
Published Date: 2016-09
Published Online Date: 2015-12-23
Accepted Date: 2015-12-22
Authors: Kazmi, Bahar Ali (ORCID Profile 0000-0003-3405-7403)
Leca, Bernard
Naccache, Philippe



Version: Accepted Version

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