Pub crawling at scale:tapping untappd to explore social drinking


There has been a recent surge of research looking at the reporting of food consumption on social media. The topic of alcohol consumption, however, remains poorly investigated. Social media has the potential to shed light on a topic that, traditionally, is difficult to collect fine-grained information on. One social app stands out in this regard: Untappd is an app that allows users to ‘check-in’ their consumption of beers. It operates in a similar fashion to other location-based applications, but is specifically tailored to the collection of information on beer consumption. In this paper, we explore beer consumption through the lens of social media. We crawled Untappd in real time over a period of 112 days, across 40 cities in the United States and Europe. Using this data, we shed light on the drinking habits of over 369k users. We focus on per-user and per-city characterisation, highlighting key behavioural trends.

Divisions: College of Engineering & Physical Sciences
College of Engineering & Physical Sciences > Systems analytics research institute (SARI)
Additional Information: -© 2015, Association for the Advancement of Artificial Intelligence ( All rights reserved.
Event Title: 10th International Conference on Web and Social Media, ICWSM 2016
Event Type: Other
Event Dates: 2016-05-17 - 2016-05-20
Uncontrolled Keywords: Computer Networks and Communications
ISBN: 9781577357582
Full Text Link:
Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Conference contribution
Published Date: 2016-05-20
Accepted Date: 2016-05-01
Authors: Chorley, Martin
Rossi, Luca (ORCID Profile 0000-0002-6116-9761)
Tyson, Gareth
Williams, Matthew



Version: Accepted Version

Export / Share Citation


Additional statistics for this record