State of the art in business games


The use of digital games and gamification has demonstrated potential to improve many aspects of how businesses provide training to staff, and communicate with consumers. However, there is still a need for better understanding of how the adoption of games and gasification would influence the process of decision-making in organisations across different industry. This article provides a structured review of existing literature on the use of games in the business environment, and seeks to consolidate findings to address research questions regarding their perception, proven efficacy, and identifies key areas for future work. The findings highlight that serious games can have positive and effective impacts in multiple areas of a business, including training, decision-support, and consumer outreach. They also emphasise the challenges and pitfalls of applying serious games and gamification principles within a business context, and discuss the implications of development and evaluation methodologies on the success of a game-based solution.

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Divisions: College of Business and Social Sciences > Aston Business School
College of Business and Social Sciences > Aston Business School > Operations & Information Management
College of Business and Social Sciences > Aston Business School > Advanced Services Group
Additional Information: The International Journal of Serious Games(IJSG) by Serious Games Society is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Uncontrolled Keywords: serious games,game based learning,education
Publication ISSN: 2384-8766
Last Modified: 04 Jun 2024 07:10
Date Deposited: 11 Nov 2015 09:45
Full Text Link: http://journal. ... =view&path[]=54
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PURE Output Type: Article
Published Date: 2015-01
Authors: Petridis, Panagiotis (ORCID Profile 0000-0003-3593-8261)
Hadjicosta, Kyriaki
Guang Shi, Victor
Dunwell, Ian
Baines, Timothy (ORCID Profile 0000-0002-7518-2967)
Bigdeli, Ali (ORCID Profile 0000-0002-8128-0918)
F. Bustinza, Oscar
Uren, Victoria (ORCID Profile 0000-0002-1303-5574)

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