Understanding dynamics of strategic decision-making in venture creation:a process study of effectuation and causation


This study draws upon effectuation and causation as examples of planning-based and flexible decision-making logics, and investigates dynamics in the use of both logics. The study applies a longitudinal process research approach to investigate strategic decision-making in new venture creation over time. Combining qualitative and quantitative methods, we analyze 385 decision events across nine technology-based ventures. Our observations suggest a hybrid perspective on strategic decision-making, demonstrating how effectuation and causation logics are combined, and how entrepreneurs’ emphasis on these logics shifts and re-shifts over time. We induce a dynamic model which extends the literature on strategic decision-making in venture creation.

Publication DOI: https://doi.org/10.1002/sej.1201
Divisions: College of Business and Social Sciences > Aston Business School > Economics, Finance & Entrepreneurship
College of Business and Social Sciences > Aston Business School
Additional Information: This is the peer reviewed version of the following article: Reymen, I., Andries, P., Berends, H., Mauer, R., Stephan, U., & van Burg, E. (2015). Understanding dynamics of strategic decision-making in venture creation: a process study of effectuation and causation. Strategic entrepreneurship journal, Early view, which has been published in final form at http://dx.doi.org/10.1002/sej.1201. This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving. Funding: European Community grant: ENT/EFORCE.
Uncontrolled Keywords: entrepreneurship,decision-making,uncertainity,process research,effectuation,new venture creation,Business and International Management,Strategy and Management,Economics and Econometrics
Publication ISSN: 1932-443X
Last Modified: 27 May 2024 07:13
Date Deposited: 30 Apr 2015 11:50
Full Text Link:
Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
http://onlineli ... j.1201/abstract (Publisher URL)
PURE Output Type: Article
Published Date: 2015-12
Published Online Date: 2015-07-16
Authors: Reymen, Isabelle
Andries, Petra
Berends, Hans
Mauer, Rene
Stephan, Ute (ORCID Profile 0000-0003-4514-6057)
van Burg, Elco



Version: Accepted Version

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