Jaakkola, Matti, Frosen, Johanna and Tikkanen, Henrikki (2015). Various forms of value-based selling capability:Commentary on “Value-Based Selling: An Organizational Capability Perspective”. Industrial Marketing Management, 45 , pp. 13-14.
| Publication DOI: | https://doi.org/10.1016/j.indmarman.2015.02.022 |
|---|---|
| Divisions: | College of Business and Social Sciences > Aston Business School > Marketing & Strategy |
| Additional Information: | © 2015 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/ |
| Uncontrolled Keywords: | Marketing |
| Publication ISSN: | 1873-2062 |
| Last Modified: | 18 Nov 2024 08:12 |
| Date Deposited: | 01 Apr 2015 15:25 |
| Full Text Link: | |
| Related URLs: |
http://www.scop ... tnerID=8YFLogxK
(Scopus URL) |
PURE Output Type: | Article |
| Published Date: | 2015-02 |
| Authors: |
Jaakkola, Matti
Frosen, Johanna Tikkanen, Henrikki |
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