New product marketing and consumer innovative behaviour:a study of the Greek market

Abstract

DUE TO COPYRIGHT RESTRICTIONS ONLY AVAILABLE FOR CONSULTATION AT ASTON UNIVERSITY LIBRARY WITH PRIOR ARRANGEMENT

Publication DOI: https://doi.org/10.48780/publications.aston.ac.uk.00025147
Divisions: Aston University (General)
Additional Information: NO SCANNING ALLOWED
Institution: Aston University
Completed Date: 1979
Authors: Zografos, Anthony A.

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