Primary vendor capabilities in a mediated outsourcing model:can IT service providers leverage crowdsourcing?


Crowdsourcing platforms that attract a large pool of potential workforce allow organizations to reduce permanent staff levels. However managing this "human cloud" requires new management models and skills. Therefore, Information Technology (IT) service providers engaging in crowdsourcing need to develop new capabilities to successfully utilize crowdsourcing in delivering services to their clients. To explore these capabilities we collected qualitative data from focus groups with crowdsourcing leaders at a large multinational technology organization. New capabilities we identified stem from the need of the traditional service provider to assume a "client" role in the crowdsourcing context, while still acting as a "vendor" in providing services to the end-client. This paper expands the research on vendor capabilities and IT outsourcing as well as offers important insights to organizations that are experimenting with, or considering, crowdsourcing.

Publication DOI:
Divisions: College of Business and Social Sciences > Aston Business School > Operations & Information Management
Additional Information: © 2014, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Uncontrolled Keywords: crowdsourcing,mediated outsourcing model,outsourcing,service provider,vendor capabilities,Developmental and Educational Psychology,Information Systems and Management,Information Systems,Management Information Systems,Arts and Humanities (miscellaneous)
Publication ISSN: 1873-5797
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Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Article
Published Date: 2014-09
Published Online Date: 2014-05-13
Authors: Nevo, Dorit
Kotlarsky, Julia (ORCID Profile 0000-0002-1478-549X)

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