Chain-store pricing and the structure of retail markets


This paper examines competition between chain-stores and independent retailers in the UK retail opticians' market. We demonstrate that the pricing policy adopted by chain-stores can determine the impact their entry has on independent retailers. Crucially, in this market the chain-store retailers set an identical national price across all local markets. Our results suggest that this pricing strategy lessens the detrimental effect competition from chain-stores has on independent retailers.

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Divisions: College of Business and Social Sciences > Aston Business School > Economics, Finance & Entrepreneurship
College of Business and Social Sciences > Aston Business School
Additional Information: The final publication is available at Springer via Funding: ESRC (UK)
Uncontrolled Keywords: chain-stores,national pricing,retail competition,Industrial relations
Publication ISSN: 1573-7012
Last Modified: 11 Jul 2024 07:03
Date Deposited: 07 Jul 2014 08:35
Full Text Link: http://link.spr ... 0842-014-0175-3
Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Article
Published Date: 2015-06
Published Online Date: 2014-05-02
Authors: Olczak, Matthew (ORCID Profile 0000-0001-6808-3832)



Version: Accepted Version

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