B2B e-marketplaces in the airline industry:process drivers and performance indicators


Competitive pressures are increasing within and between different strategically oriented groups of airlines. This paper focuses on the level of efficiency improvements gained by using e-Marketplaces in the procurement process. Findings from a survey among 88 international airlines reveal that the use of Business-to-Business (B2B) e-Marketplaces does play different roles across the various airline groupings. Airlines that are involved in strategic alliances show higher joint procurement activities than airlines that are not involved in strategic alliances. However, alliances are probably viewed as loose arrangements and thus airlines may be reluctant to share information on procurement prices and processes with another airline that could also be acting as a competitor. The financial involvement in or initiation of e-Marketplaces by airlines is very low. Low cost airlines show high use of e-Marketplaces, but demonstrate little financial involvement in contrast. Overall, the categories of spares and repairs, office supplies, tools and ground support equipment (GSE) show the greatest potential for reducing costs and increasing procurement process efficiencies. The intense competitive pressures facing carriers will make their search for tools to realise even incremental savings and efficiency gains ever more urgent. There is evidence that e-Marketplaces are one tool to improve such performance indicators.

Publication DOI: https://doi.org/10.1080/13675560500407390
Divisions: College of Engineering & Physical Sciences > School of Infrastructure and Sustainable Engineering > Engineering Systems and Supply Chain Management
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in International Journal of Logistics Research and Applicationson 2005, available online: http://www.tandfonline.com/10.1080/13675560500407390
Uncontrolled Keywords: airline industry,B2B e-marketplaces,competitive advantage,e-procurement
Publication ISSN: 1469-848X
Last Modified: 21 Mar 2024 08:11
Date Deposited: 17 Jun 2014 13:50
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Related URLs: http://www.tand ... 675560500407390 (Publisher URL)
PURE Output Type: Article
Published Date: 2005
Authors: Wagner, Claudia-Maria
Huber, Bernd
Sweeney, Edward (ORCID Profile 0000-0002-8389-4446)
Smyth, Austin



Version: Accepted Version

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