"Virtual word of mouth":a case for the adaptation of existing word of mouth theory to virtual community environments

Abstract

DUE TO COPYRIGHT RESTRICTIONS ONLY AVAILABLE FOR CONSULTATION AT ASTON UNIVERSITY LIBRARY AND INFORMATION SERVICES WITH PRIOR ARRANGEMENT

Divisions: College of Business and Social Sciences > Aston Business School
Additional Information: Department: Aston Business School NO SCANNING ALLOWED
Institution: Aston University
Uncontrolled Keywords: word of mouth theory,virtual community environments
Last Modified: 08 Dec 2023 08:47
Date Deposited: 19 Mar 2014 13:20
Completed Date: 2005
Authors: Turvey, L.E.

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