Small business owners’ success criteria, a values approach to personal differences


This study of 150 Dutch small business owners, identified through business/ network directories, investigated relationships between owners’ understanding of success and their personal values. Business owners ranked 10 success criteria. Per- sonal satisfaction, profitability, and satisfied stakeholders ranked highest. Multidi- mensional scaling techniques revealed two dimensions underlying the rank order of success criteria: person-oriented (personal satisfaction versus business growth) and business-oriented (profitability versus contributing back to society). Furthermore, business growth, profitability, and innovativeness were guided by self-enhancing value orientations (power and achievement). Softer success criteria, such as having satisfied stakeholders and a good work–life balance, were guided by self-transcendent value orientations (benevolence and universalism).

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Divisions: College of Business and Social Sciences > Aston Business School > Economics, Finance & Entrepreneurship
College of Business and Social Sciences > Aston Business School
Publication ISSN: 1540-627X
Last Modified: 12 Jul 2024 07:03
Date Deposited: 13 Feb 2014 15:45
Full Text Link: http://onlineli ... 0322.x/abstract
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PURE Output Type: Article
Published Date: 2011-04
Authors: Gorgievski, Marjan J.
Ascalon, M. Evelina
Stephan, Ute (ORCID Profile 0000-0003-4514-6057)



Version: Accepted Version

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