The greening of a luxury car manufacturer

Abstract

Within the context of sustainability in operations management the aim of this paper is to investigate the environmental initiatives and decisions of a British manufacturer of luxury cars. Through case study research, our investigation sheds light on why and how the company is taking environmental decisions for manufacturing, the origin of ideas for environmental improvement, and how they are measuring environmental performance. The knowledge contributions are in the field of sustainability in operations management, mostly related to environmental decision making.

Divisions: College of Business and Social Sciences > Aston Business School
College of Business and Social Sciences > Aston Business School > Operations & Information Management
Event Title: 16th international annual conference of the European Operations Management Association
Event Type: Other
Event Dates: 2009-06-14 - 2009-06-17
Uncontrolled Keywords: environmental management,luxury cars,operations management
PURE Output Type: Conference contribution
Published Date: 2009
Authors: Nunes, Breno (ORCID Profile 0000-0001-8892-2728)
Bennett, David (ORCID Profile 0000-0003-1480-8652)
Shaw, Duncan
Brookes, Naomi

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