Strategies for sustaining manufacturing competitiveness:case studies of Australian firms


This study investigates the strategies adopted by Australian manufacturing firms to sustain their local production and competitiveness, including during the period of the recent global financial crisis. Six Australian manufacturing organisations in different sectors were selected and analysed using the market-based and resource-based views, and components of the DRAMA framework. The findings highlight several factors and company efforts to sustain manufacturing operations. These organisations pursued a range of manufacturing strategies to enable distinctive offerings in the marketplace and used various ways to differentiate themselves. This was possible through the portfolio of capabilities that determine their continued production and business performance over the period. This study provides important lessons for managers in manufacturing organisations and demonstrates how differing capabilities and strategies of firms can impact the competitiveness of local production, not only in times of economic crisis but also in the long run to sustainable competitiveness in the future.

Divisions: College of Business and Social Sciences > Aston Business School > Operations & Information Management
College of Business and Social Sciences > Aston Business School
Additional Information: © Aston Business School
Event Title: 10th International Conference on Manufacturing Research
Event Type: Other
Event Location: Aston University
Event Dates: 2012-09-10 - 2012-09-13
ISBN: 978-1-90586660-1
Last Modified: 27 Dec 2023 09:58
Date Deposited: 10 Oct 2013 13:45
PURE Output Type: Conference contribution
Published Date: 2012
Authors: Soosay, Claudine
Nunes, Breno (ORCID Profile 0000-0001-8892-2728)
Bennett, David (ORCID Profile 0000-0003-1480-8652)
Sohal, Amrik
Jabar, Juhaini
Winroth, Mats



Version: Accepted Version

Export / Share Citation


Additional statistics for this record