Nunes, Breno, Bennett, David and Shaw, Duncan (2013). 8 steps for managing green innovation in the automotive industry. European Financial Review, June , pp. 3-6.
Abstract
The car is dead, long live the car! We are about to celebrate 100 years of Ford model T, the most iconic symbol of the popularisation of cars as the means of personal mobility. The automotive industry is going through an incredible journey of redefining its purpose and the traditional characteristics of its products. More than ever, car manufacturers will need to develop and effectively implement a meaningful green innovation strategy if they want to survive in the new automotive era.
| Divisions: | College of Business and Social Sciences > Aston Business School College of Business and Social Sciences > Aston Business School > Operations & Information Management Aston University (General) |
|---|---|
| Last Modified: | 18 Nov 2024 08:09 |
| Date Deposited: | 10 Oct 2013 13:24 |
| Full Text Link: |
http://www.euro ... iew.com/?p=6801 |
| Related URLs: | PURE Output Type: | Article |
| Published Date: | 2013-06-19 |
| Authors: |
Nunes, Breno
(
0000-0001-8892-2728)
Bennett, David (
0000-0003-1480-8652)
Shaw, Duncan |
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