Corporate legitimacy and advertising:British companies and the rhetoric of development in West Africa, 1950-1970

Abstract

Development, modernity, and industrialization became dominant themes in corporate advertising in Africa in the 1950s and remained prevalent through the following two decades while many African nations were gaining independence. British business operating there created a publicity strategy that couched their presence in less developed countries in terms of a commitment and a positive contribution to the progress of the new states. Eventually, British companies tried to "Africanize" their corporate image through these campaigns.

Publication DOI: https://doi.org/10.1017/S0007680500036254
Divisions: College of Business and Social Sciences > Aston Business School > Economics, Finance & Entrepreneurship
College of Business and Social Sciences > Aston Business School
Additional Information: Decker, S. (2007). Corporate legitimacy and advertising: British companies and the rhetoric of development in West Africa, 1950-1970. Business history review, 81(1), 59-86. Copyright © The President and Fellows of Harvard College 2007.
Publication ISSN: 2044-768X
Last Modified: 30 Apr 2024 07:07
Date Deposited: 06 Mar 2013 10:30
Full Text Link: http://journals ... ine&aid=8329168
Related URLs:
PURE Output Type: Article
Published Date: 2007-03
Authors: Decker, Stephanie (ORCID Profile 0000-0003-0547-9594)

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