Baumgarth, Carsten and Evanschitzky, Heiner (2005). Die Rolle von Replikationen in der Marketingwissenschaft. Marketing ZFP, 27 , pp. 253-262.
Divisions: | College of Business and Social Sciences > Aston Business School > Marketing & Strategy |
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Uncontrolled Keywords: | marketing,replication,distribution of products |
Publication ISSN: | 0344-1369 |
Published Date: | 2005 |
Authors: |
Baumgarth, Carsten
Evanschitzky, Heiner ( ![]() |