Chamberlain, Laura and Broderick, Amanda J. (2005). A categorisation of threat appeals. IN: Proceedigns of the 34th European Marketing Academy Conference. UNSPECIFIED.
Divisions: | College of Business and Social Sciences > Aston Business School > Marketing & Strategy |
---|---|
Event Title: | 34th Annual Conference of the European Marketing Academy |
Event Type: | Other |
Event Dates: | 2005-05-24 - 2005-05-27 |
Last Modified: | 23 Oct 2019 12:24 |
Date Deposited: | 25 Sep 2012 10:11 |
Published Date: | 2005 |
Authors: |
Chamberlain, Laura
(
0000-0001-8818-1704)
Broderick, Amanda J. |