A categorisation of threat appeals

Divisions: College of Business and Social Sciences > Aston Business School > Marketing & Strategy
Event Title: 34th Annual Conference of the European Marketing Academy
Event Type: Other
Event Dates: 2005-05-24 - 2005-05-27
Last Modified: 23 Oct 2019 12:24
Date Deposited: 25 Sep 2012 10:11
Published Date: 2005
Authors: Chamberlain, Laura (ORCID Profile 0000-0001-8818-1704)
Broderick, Amanda J.


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