The adoption of servitization strategies by UK-based manufacturers


Almost all manufacturers offer services, but some use these as the basis for their competitive strategy. This is a growing area of interest among practitioners, policy makers, and academics, yet little is known about the adoption of servitization by UK manufacturers. In this paper a survey is presented that has been used to explore the extent, motivations, challenges, and successes of servitization within the business-to-business sector. The findings indicate, for example, that many manufacturers are succeeding with their service strategies, that they are attracted to these as a source of customer focus and revenue growth, and that such strategies require less organizational change than might be expected. Although the findings from the survey should be treated as preliminary, and further work is needed to confirm their reliability and insight, they indicate that servitization is proving to be a powerful competitive weapon for many companies.

Publication DOI:
Divisions: College of Business and Social Sciences > Aston Business School > Operations & Information Management
College of Business and Social Sciences > Aston Business School > Advanced Services Group
Uncontrolled Keywords: survey,B2B,manufacturing,service strategy,servitization,Industrial and Manufacturing Engineering,Mechanical Engineering
Publication ISSN: 2041-2975
Last Modified: 15 May 2024 07:09
Date Deposited: 22 Aug 2012 10:54
Full Text Link: http://pib.sage ... ntent/224/5/815
Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Article
Published Date: 2010-05-01
Authors: Baines, T.S. (ORCID Profile 0000-0002-7518-2967)
Lightfoot, H.
Benedettini, O.
Whitney, D.
Kay, J.M.



Version: Accepted Version

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