An integrated process for strategic positioning within the value chain


The purpose of this article is to highlight the value of ‘strategic positioning’ as a means of providing competitive edge, and to introduce and describe a novel method of managing this. Strategic positioning is concerned with the choice of business activities a company carries out itself, compared to those provided by suppliers, partners, distributors and even customers. It is therefore directly impacted by, and has direct impact upon, such decisions as outsourcing, off-shoring, partnering, innovation, technology acquisition and customer servicing.

Divisions: College of Business and Social Sciences > Aston Business School > Operations & Information Management
Additional Information: Proceedings of the 13th. European Operations Management Association Conference Conference LocationGlasgow Date 18-21 June
Event Title: 13th European Operations Management Association conference
Event Type: Other
Event Dates: 2006-06-18 - 2006-06-21
Uncontrolled Keywords: strategic positioning,competitive space
Last Modified: 20 May 2024 07:45
Date Deposited: 15 Aug 2012 12:57
PURE Output Type: Paper
Published Date: 2006
Authors: Baines, Tim (ORCID Profile 0000-0002-7518-2967)
Kay, John



Version: Draft Version

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