Baines, Tim and Kay, John (2006). An integrated process for strategic positioning within the value chain. IN: 13th European Operations Management Association conference. 2006-06-18 - 2006-06-21.
Abstract
The purpose of this article is to highlight the value of ‘strategic positioning’ as a means of providing competitive edge, and to introduce and describe a novel method of managing this. Strategic positioning is concerned with the choice of business activities a company carries out itself, compared to those provided by suppliers, partners, distributors and even customers. It is therefore directly impacted by, and has direct impact upon, such decisions as outsourcing, off-shoring, partnering, innovation, technology acquisition and customer servicing.
| Divisions: | College of Business and Social Sciences > Aston Business School > Operations & Information Management |
|---|---|
| Additional Information: | Proceedings of the 13th. European Operations Management Association Conference Conference LocationGlasgow Date 18-21 June |
| Event Title: | 13th European Operations Management Association conference |
| Event Type: | Other |
| Event Dates: | 2006-06-18 - 2006-06-21 |
| Uncontrolled Keywords: | strategic positioning,competitive space |
| Last Modified: | 12 Nov 2024 08:18 |
| Date Deposited: | 15 Aug 2012 12:57 | PURE Output Type: | Paper |
| Published Date: | 2006 |
| Authors: |
Baines, Tim
(
0000-0002-7518-2967)
Kay, John |
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CORE (COnnecting REpositories)
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