Identifying innovation strategies: insights from the Greek food manufacturing sector


This paper examines the concept of innovation that is widely recognised as very important for all companies across different business sectors. The paper initially provides a review of the innovation literature in terms of types, classifications and sources of innovation that have been proposed over time. Then, the paper examines innovation in the context of the food industry, and in particular, it attempts to identify innovation strategies followed by Greek food manufacturing companies based on a specific model. Evidence from the Greek food manufacturing sector indicates that companies tend to innovate along the dimension of offerings that is more related to the traditional view of innovation (product and process innovation).

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Divisions: College of Engineering & Physical Sciences > School of Infrastructure and Sustainable Engineering > Engineering Systems and Supply Chain Management
Additional Information: International Journal of Innovation and Regional Development (IJIRD), Vol. 3, No. 2, 2011. © Inderscience Enterprises Ltd.
Uncontrolled Keywords: business innovation,innovation strategies,Greece,Greek food manufacturing,product innovation,process innovation
Publication ISSN: 1753-0679
Last Modified: 07 May 2024 07:07
Date Deposited: 18 Apr 2012 13:00
Full Text Link: http://www.inde ... er.php?id=38922
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PURE Output Type: Article
Published Date: 2011
Authors: Matopoulos, Aristides (ORCID Profile 0000-0002-5083-0534)
Bourlakis, Michael



Version: Published Version

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