Kindness is the parent of kindness: reciprocity in the UK call centre workplace


This research developed, proposed and tested an integrated psychological process to performance model. The model utilized the overarching theory of social exchange to incorporate the climate perceptions and affective reactions of 3,012 employees across 88 UK call centres. In the pursuit of parsimony, a review of the applied psychology literature gave rise to a model where the path between global service climate and contextual performance was fully mediated by, first, perceived organizational support, second, job satisfaction and third, affective commitment. The resulting integrated and parsimonious model was tested via SEM and the mediation hypotheses were tested via a series of nested competing models. A moderate fit and partial, rather than full, mediation were reported. Nested Competing Model 4 proved to be the most parsimonious and to have the best fit. It is important to recognise, however, that Nested Competing Model 4 is not intended to be the most comprehensive model (which would include all significant paths), but a more practically useful one (i.e. parsimonious), that focuses on the main relationships.

Divisions: College of Business and Social Sciences > Aston Business School > Work & Organisational Psychology
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Institution: Aston University
Uncontrolled Keywords: Kindness,reciprocity,UK call centre,workplace
Last Modified: 08 Dec 2023 08:37
Date Deposited: 14 Sep 2011 07:29
Completed Date: 2008
Authors: Fisher, Gary


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