A study of strategy formulation in an automotive manufacturer


The strategies and operations of the Rover Group were investigated using a behaviour based longitudinal examination. The investigating method used was developed from Mintzberg's classical diachronic study approach through the adoption of an observing participant approach supplemented with probes into specific areas of the organisation's activities. The thesis argues, through the use of a future-forward perspective of organisation capability, that an organisation's future capability can be assessed. The thesis questions the periodisation approach normally adopted in longitudinal studies and proposes an alternative method which the author believes generates a better understanding of the operations and future potential of the organisation. This method also produces generalisations which can be readily applied to other organisations. The introduction of a process perspective to behavioural studies has led to the promise of a unified understanding of strategic management and organisation development.

Divisions: Aston University (General)
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Institution: Aston University
Uncontrolled Keywords: strategy formulation,automotive manufacturer
Last Modified: 08 Dec 2023 08:25
Date Deposited: 08 Feb 2011 09:29
Completed Date: 1991
Authors: Pilkington, J.R.A.


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