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Number of items: 4.

Article

Glanfield, Keith, Saunders, John, Evanschitzky, Heiner and Rudd, John M. (2017). Corporate identity at the stakeholder group level. International Studies of Management and Organization, 47 (2), pp. 135-158.

Conference or Workshop Item

Fu, Guoqun, Saunders, John A. and Qu, Riliang (2005). Brand extensions in emerging markets:theory development and testing in China. IN: 39th Academy of Marketing Conference. 2005-07-05 - 2005-07-07.

Saunders, J., Broderick, A. and Melewar, T.C. (2001). The moderating effects of marketing mix universals:modelling a holistic framework for international decision-making. IN: 30th European Marketing Academy Conference. 2001-05-08 - 2001-05-11.

Book

Hooley, Graham J., Saunders, John A. and Piercy, Nigel F. (2001). Estratégia de marketing e posicionamento competitivo. Brazil: Financial Times/Prentice Hall.

This list was generated on Mon Jul 22 01:52:40 2019 BST.