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Number of items: 18.


Glanfield, Keith, Saunders, John, Evanschitzky, Heiner and Rudd, John M. (2017). Corporate identity at the stakeholder group level. International Studies of Management and Organization, 47 (2), pp. 135-158.

Saunders, John A., Jobber, David and Mitchell, Vince-Wayne (2006). The optimum prepaid monetary incentives for mail surveys. Journal of the Operational Research Society, 57 (10), pp. 1224-1230.

Laforet, Sylvie and Saunders, John (2005). Managing brand portfolios:How strategies have changed. Journal of Advertising Research, 45 (3), pp. 314-327.

Parkerson, Brenda and Saunders, John (2005). City branding:can goods and services branding models be used to brand cities? Place Branding, 1 (3), pp. 242-264.

Saunders, John, Wong, Veronica, Stagg, Chris and Fontan, Mariadel M.S. (2005). How screening criteria change during brand development. Journal of Product and Brand Management, 14 (4), pp. 239-249.

Saunders, John and Lee, Nick J. (2005). Whither research in marketing? European Journal of Marketing, 39 (3-4 Sp), pp. 245-260.

Greenley, Gordon, Hooley, Graham and Saunders, John (2004). Management processes in marketing planning. European Journal of Marketing, 38 (8), pp. 933-955.

Bessant, J., Birley, S., Cooper, C., Dawson, S., Gennard, J., Gardiner, M., Grey, A., Jones, P., Mayer, M., McGee, J., Pidd, M., Roley, G., Saunders, John A. and Stark, A. (2003). The state of the field in UK management research: reflections of the Research Assessment Exercise (RAE) panel. British Journal of Management, 14 (1), pp. 51-68.

Chan, Priscilla Y.L., Saunders, John, Taylor, Gail and Souchon, Anne (2003). Brand personality perception - regional or country specific. [European] Advances in Consumer Research, 6 , pp. 300-307.

Stagg, Chris, Saunders, John and Wong, Veronica (2002). Go/no-go criteria during grocery brand development. Journal of Product and Brand Management, 11 (7), pp. 459-482.

Speed, Richard and Saunders, John (2001). Life with sheepdogs:alternative metaphorical models of the doctoral research process revisited. Marketing Review, 2 (4), pp. 475-489.

Melewar, T.C., Saunders, John and Balmer, John M.T. (2001). Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia. European Journal of Marketing, 35 (3/4), pp. 414-427.

Book Section

Fu, Guoqun, Ding, Jiali and Saunders, John A.A. (2006). Ownership effects in consumers' brand extension evaluations. IN: UNSPECIFIED Avonlitis, George J.; Papavassiliou, Nikolaos and Papastathopoulou, Paulina (eds) European Marketing Academy.

Conference or Workshop Item

Fu, Guoqun, Saunders, John A. and Qu, Riliang (2005). Brand extensions in emerging markets:theory development and testing in China. IN: 39th Academy of Marketing Conference. 2005-07-05 - 2005-07-07.

Saunders, J., Broderick, A. and Melewar, T.C. (2001). The moderating effects of marketing mix universals:modelling a holistic framework for international decision-making. IN: 30th European Marketing Academy Conference. 2001-05-08 - 2001-05-11.


Hooley, Graham J., Saunders, John A. and Piercy, Nigel F. (2005). Estratégia de marketing e posicionamento competivo. Financial Times/Prentice Hall.

Wong, Veronica, Saunders, John A., Kotler, Philip and Armstrong, Gary (2002). Marketing:podręcznik europejski. Polskie Wydawnictwo Ekonomiczne.

Hooley, Graham J., Saunders, John A. and Piercy, Nigel F. (2001). Estratégia de marketing e posicionamento competitivo. Financial Times/Prentice Hall.

This list was generated on Sat Jan 19 01:04:06 2019 GMT.