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Number of items: 11.


Glanfield, Keith, Saunders, John, Evanschitzky, Heiner and Rudd, John M. (2017). Corporate identity at the stakeholder group level. International Studies of Management and Organization, 47 (2), pp. 135-158.

Greenley, Gordon, Hooley, Graham and Saunders, John (2004). Management processes in marketing planning. European Journal of Marketing, 38 (8), pp. 933-955.

Bessant, J., Birley, S., Cooper, C., Dawson, S., Gennard, J., Gardiner, M., Grey, A., Jones, P., Mayer, M., McGee, J., Pidd, M., Roley, G., Saunders, John A. and Stark, A. (2003). The state of the field in UK management research: reflections of the Research Assessment Exercise (RAE) panel. British Journal of Management, 14 (1), pp. 51-68.

Chan, Priscilla Y.L., Saunders, John, Taylor, Gail and Souchon, Anne (2003). Brand personality perception - regional or country specific. [European] Advances in Consumer Research, 6 , pp. 300-307.

Stagg, Chris, Saunders, John and Wong, Veronica (2002). Go/no-go criteria during grocery brand development. Journal of Product and Brand Management, 11 (7), pp. 459-482.

Speed, Richard and Saunders, John (2001). Life with sheepdogs:alternative metaphorical models of the doctoral research process revisited. Marketing Review, 2 (4), pp. 475-489.

Melewar, T.C., Saunders, John and Balmer, John M.T. (2001). Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia. European Journal of Marketing, 35 (3/4), pp. 414-427.

Conference or Workshop Item

Fu, Guoqun, Saunders, John A. and Qu, Riliang (2005). Brand extensions in emerging markets:theory development and testing in China. IN: 39th Academy of Marketing Conference. 2005-07-05 - 2005-07-07.

Saunders, J., Broderick, A. and Melewar, T.C. (2001). The moderating effects of marketing mix universals:modelling a holistic framework for international decision-making. IN: 30th European Marketing Academy Conference. 2001-05-08 - 2001-05-11.


Wong, Veronica, Saunders, John A., Kotler, Philip and Armstrong, Gary (2002). Marketing:podręcznik europejski. Warszawa (PL): Polskie Wydawnictwo Ekonomiczne.

Hooley, Graham J., Saunders, John A. and Piercy, Nigel F. (2001). Estratégia de marketing e posicionamento competitivo. Brazil: Financial Times/Prentice Hall.

This list was generated on Sun Mar 24 01:14:36 2019 GMT.