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Jump to: 2006 | 2005 | 2003 | 2002
Number of items: 6.

2006

Qu, Riliang (2006). The role of market orientation in the business success of the MNC’s foreign subsidiaries. IN: 48th annual meeting of the Academy of International Business. 2006-06-23 - 2006-06-26.

2005

Qu, Riliang, Ennew, Christine T. and Sinclair, M. Thea (2005). The impact of regulation and ownership structure on market orientation in the tourism industry in China. Tourism Management, 26 (6), pp. 939-950.

Fu, Guoqun, Saunders, John A. and Qu, Riliang (2005). Brand extensions in emerging markets:theory development and testing in China. IN: 39th Academy of Marketing Conference. 2005-07-05 - 2005-07-07.

2003

Qu, Riliang and Ennew, Christine T. (2003). An examination of the consequences of market orientation in China. IN: Proceedings of Academy of Marketing conference 2003. Farrell, Andrew; Lee, Nick and Lings, I. (eds) UNSPECIFIED.

Qu, Riliang and Tzokas, Nicolaos (2003). The impact of government regulations, ownership structure and market orientation on corporate social responsibility in China. IN: Proceedings of the 32nd Annual Conference of the European Marketing Academy. UNSPECIFIED.

2002

Qu, Riliang, Ennew, Christine T. and Sinclair, M. Thea (2002). Developing market orientation in China:the impact of the regulation and ownership structure. IN: Academy of Marketing Annual Conference 2002. 2002-07-02 - 2002-07-05.

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