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Number of items: 6.


Qu, Riliang (2006). The role of market orientation in the business success of the MNC’s foreign subsidiaries. IN: 48th annual meeting of the Academy of International Business. 2006-06-23 - 2006-06-26.


Qu, Riliang, Ennew, Christine T. and Sinclair, M. Thea (2005). The impact of regulation and ownership structure on market orientation in the tourism industry in China. Tourism Management, 26 (6), pp. 939-950.

Fu, Guoqun, Saunders, John A. and Qu, Riliang (2005). Brand extensions in emerging markets:theory development and testing in China. IN: 39th Academy of Marketing Conference. 2005-07-05 - 2005-07-07.


Qu, Riliang and Ennew, Christine T. (2003). An examination of the consequences of market orientation in China. IN: Proceedings of Academy of Marketing conference 2003. Farrell, Andrew; Lee, Nick and Lings, I. (eds) UNSPECIFIED.

Qu, Riliang and Tzokas, Nicolaos (2003). The impact of government regulations, ownership structure and market orientation on corporate social responsibility in China. IN: Proceedings of the 32nd Annual Conference of the European Marketing Academy. UNSPECIFIED.


Qu, Riliang, Ennew, Christine T. and Sinclair, M. Thea (2002). Developing market orientation in China:the impact of the regulation and ownership structure. IN: Academy of Marketing Annual Conference 2002. 2002-07-02 - 2002-07-05.

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