Browse by Aston Author

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Number of items: 5.

Article

Evanschitzky, Heiner, Iyer, Gopalkrishnan R., Gopalakrishna Pillai, Kishore, Kenning, Peter and Schu¨tte, Reinhard (2015). Consumer trial, continuous use, and economic benefits of a retail service innovation:the case of the personal shopping assistant. Journal of Product Innovation management, 32 (3), pp. 459-475.

Meng-Lewis, Yue, Thwaites, Des and Gopalakrishna Pillai, Kishore (2014). Effectiveness of Olympic sponsorship by foreign and domestic companies: the influential role of consumer ethnocentrism. International Journal of Sports Marketing and Sponsorship, 15 (2), pp. 30-46.

Sharma, Arun and Pillai, Kishore G. (2003). The impact of transactional and relational strategies in business markets:an agenda for inquiry. Industrial Marketing Management, 32 (8), pp. 623-626.

Book Section

Pokorska, Joanna, Farrell, Andrew, Evanschitzky, Heiner and Pillai, Kishore (2013). Relationship fading in business-to-consumer context. IN: EMAC 2013 : 42nd annual EMAC conference. Sezgin, Selime; Karaosmanoglu, Elif and Elmadag Bas, Ayse B. (eds) UNSPECIFIED.

Thesis

Pillai, Krishna K. (1975). Some studies relating to the design of shallow, fluidized bed boilers. PHD thesis, Aston University.

This list was generated on Wed Apr 24 00:59:44 2019 BST.