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Number of items: 4.

Article

Evanschitzky, Heiner, Iyer, Gopalkrishnan R., Gopalakrishna Pillai, Kishore, Kenning, Peter and Schu¨tte, Reinhard (2015). Consumer trial, continuous use, and economic benefits of a retail service innovation:the case of the personal shopping assistant. Journal of Product Innovation management, 32 (3), pp. 459-475.

Meng-Lewis, Yue, Thwaites, Des and Gopalakrishna Pillai, Kishore (2014). Effectiveness of Olympic sponsorship by foreign and domestic companies: the influential role of consumer ethnocentrism. International Journal of Sports Marketing and Sponsorship, 15 (2), pp. 30-46.

Book Section

Pokorska, Joanna, Farrell, Andrew, Evanschitzky, Heiner and Pillai, Kishore (2013). Relationship fading in business-to-consumer context. IN: EMAC 2013 : 42nd annual EMAC conference. Sezgin, Selime; Karaosmanoglu, Elif and Elmadag Bas, Ayse B. (eds) TUR: UNSPECIFIED.

Thesis

Pillai, Krishna K. (1975). Some studies relating to the design of shallow, fluidized bed boilers. PHD thesis, Aston University.

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