Browse by Aston Author

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | Date | No Grouping
Jump to: Article
Number of items: 7.

Article

de Vries, Lisette, Peluso, Alessandro M., Romani, Simona, Leeflang, Peter S.H. and Marcati, Alberto (2017). Explaining consumer brand-related activities on social media:an investigation of the different roles of self-expression and socializing motivations. Computers in Human Behaviour, 75 , pp. 272-282.

Combe, Ian A., Rudd, John M., Leeflang, Peter S.H. and Greenley, Gordon E. (2012). Antecedents of strategic flexibility:management cognition, firm resources and strategic options. European Journal of Marketing, 46 (10), pp. 1320-1339.

Leeflang, Peter S.H. and Parreño-Selva, Josefa (2012). Cross-category demand effects of price promotions. Journal of the Academy of Marketing Science, 40 (4), 572–586.

van Nierop, J.E.M., Leeflang, P.S.H., Teerling, M.L. and Huizingh, K.R.E. (2011). The impact of the introduction and use of an informational website on offline customer buying behavior. International Journal of Research in Marketing, 28 (2), pp. 155-165.

Osinga, Ernst C., Leeflang, Peter S.H., Srinivasan, Shuba and Wieringa, Jaap E. (2011). Why do firms invest in consumer advertising with limited sales response? A shareholder perspective. Journal of Marketing, 75 (1), pp. 109-124.

Fischer, Marc, Leeflang, Peter S.H. and Verhoef, Peter C. (2010). Drivers of peak sales for pharmaceutical brands. Quantitative Marketing and Economics, 8 (4), pp. 429-460.

Leeflang, Peter S.H. and Wieringa, Jaap E. (2010). Modeling the effects of pharmaceutical marketing. Marketing Letters, 21 (2), pp. 121-133.

This list was generated on Wed Nov 20 02:05:00 2019 GMT.