Browse by Aston Author

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | Date | No Grouping
Jump to: Article
Number of items: 7.

Article

Frösén, Johanna, Luoma, Jukka, Jaakkola, Matti, Tikkanen, Henrikki and Aspara, Jaakko (2016). What counts versus what can be counted:the complex interplay of market orientation and marketing performance measurement. Journal of Marketing, 80 (3), pp. 60-78.

Frösén, Johanna, Jaakkola, Matti, Churakova, Iya and Tikkanen, Henrikki (2016). Effective forms of market orientation across the business cycle:a longitudinal analysis of business-to-business firms. Industrial Marketing Management, 52 , pp. 91-99.

Jaakkola, Matti, Frösén, Johanna, Tikkanen, Henrikki, Aspara, Jaakko, Vassinen, Antti and Parvinen, Petri (2016). Is more capability always beneficial for firm performance? Market orientation, core business process capabilities, and business environment. Journal of Marketing Management, 32 (13-14), pp. 1359-1385.

Luomala, Harri T., Kumar, Rajesh, Singh, J.D. and Jaakkola, Matti (2015). When an intercultural business negotiation fails:comparing the emotions and behavioural tendencies of individualistic and collectivistic negotiators. Group Decision and Negotiation, 24 (3), pp. 537-561.

Jaakkola, Matti, Frosen, Johanna and Tikkanen, Henrikki (2015). Various forms of value-based selling capability:Commentary on “Value-Based Selling: An Organizational Capability Perspective”. Industrial Marketing Management, 45 , pp. 13-14.

Frösén, Johanna, Tikkanen, Henrikki, Jaakkola, Matti and Vassinen, Antti (2013). Marketing performance assessment systems and the business context. European Journal of Marketing, 47 (5-6), pp. 715-737.

Jaakkola, Matti, Möller, Kristian, Parvinen, Petri, Evanschitzky, Heiner and Mühlbacher, Hans (2010). Strategic marketing and business performance:a study in three European 'engineering countries'. Industrial Marketing Management, 39 (8), pp. 1300-1310.

This list was generated on Sat Feb 23 01:13:36 2019 GMT.