Browse by Aston Author

Article

Bravo, Rafael; Buil, Isabel; de Chernatony, Leslie and Martínez, Eva (2017). Managing brand identity:effects on the employees. International Journal of Bank Marketing, 35 (1), pp. 2-23.

Wallace, Elaine; Buil, Isabel; de Chernatony, Leslie and Hogan, Michael (2014). Who “likes” you … and why? A typology of Facebook fans. Journal of Advertising Research, 54 (1), pp. 92-109.

Buil, Isabel; de Chernatony, Leslie and Montaner, Teresa (2013). Factors influencing consumer evaluations of gift promotions. European Journal of Marketing, 47 (3-4), pp. 574-595.

Wallace, Elaine; de Chernatony, Leslie and Buil, Isabel (2013). Building bank brands:how leadership behavior influences employee commitment. Journal of Business Research, 66 (2), pp. 165-171.

Merrilees, Bill; Wallace, Elaine; Buil, Isabel; de Chernatony, Leslie and Guest, Duncan (2013). Introduction : thought leadership in brand management. Journal of Business Research, 66 (2), pp. 145-147.

Jevons, Colin; Buil, Isabel; Merrilees, Bill and de Chernatony, Leslie (2013). Introduction:thought leadership in brand management. Journal of Business Research, 66 (1), pp. 1-3.

Wallace, Elaine; de Chernatony, Leslie and Buil, Isabel (2013). Service employee clusters in banking:exploring Ind's typology considering behaviour, commitment and attitude about leadership. European Journal of Marketing, 47 (11-12), pp. 1781-1803.

Wallace, Elaine and de Chernatony, Leslie (2011). The influence of culture and market orientation on services brands:insights from Irish banking and retail firms. Journal of Services Marketing, 25 (7), pp. 475-488.

Coleman, Darren; de Chernatony, Leslie and Christodoulides, George (2011). B2B service brand identity:scale development and validation. Industrial Marketing Management, 40 (7), pp. 1063-1071.

Wallace, Elaine; de Chernatony, Leslie and Buil, Isabel (2011). How leadership and commitment influence bank employees' adoption of their bank's values. Journal of Business Ethics, 101 (3), pp. 397-414.

Montaner, Teresa; de Chernatony, Leslie and Buil, Isabel (2011). Consumer response to gift promotions. Journal of Product and Brand Management, 20 (2), pp. 101-110.

Jevons, Colin; Veloutsou, Cleopatra; Christodoulides, George and de Chernatony, Leslie (2010). Introduction:thought leadership in brand management. Journal of Business Research, 63 (11), pp. 1111-1112.

Christodoulides, George and de Chernatony, Leslie (2010). Consumer-based brand equity conceptualization and measurement:a literature review. International Journal of Research in Marketing, 52 (1), pp. 43-66.

Coleman, Darren Andrew; de Chernatony, Leslie and Christodoulides, George B2B service brand identity and brand performance:an empirical investigation in the UK’s B2B IT services sector. European Journal of Marketing, 49 (7-8), pp. 1139-1162.

Buil, Isabel; de Chernatony, Leslie and Hem, Leif E. Brand extension strategies:perceived fit, brand type, and culture influences. European Journal of Marketing, 43 (11), pp. 1300-1324.

Konecnik Ruzzier, Maja and de Chernatony, Leslie Developing and applying a place brand identity model:the case of Slovenia. Journal of Business Research, 66 (1), pp. 45-52.

Buil, Isabel; de Chernatony, Leslie and Martínez, Eva Examining the role of advertising and sales promotions in brand equity creation. Journal of Business Research, 66 (1), pp. 115-122.

Buil, Isabel; Martínez, Eva and de Chernatony, Leslie Medición del valor de marca desde un enfoque formativo. Cuadernos de Gestion, 10 , pp. 167-196.

Wallace, Elaine; Buil, Isabel and de Chernatony, Leslie When does “liking” a charity lead to donation behaviour?:exploring conspicuous donation behaviour on social media platforms. European Journal of Marketing, 51 (11-12), pp. 2002-2029.

Wallace, Elaine; de Chernatony, Leslie and Buil, Isabel Within-role, extra-role and anti-role behaviours in retail banking. International Journal of Bank Marketing, 29 (6), pp. 470-488.

Buil, Isabel; Martínez, Eva and de Chernatony, Leslie The influence of brand equity on consumer responses. Journal of Consumer Marketing, 30 (1), pp. 62-74.

Conference or Workshop Item

Glanfield, Keith; de Chernatony, Leslie and Suvatjis, Yannis (2015). My brand? Your brand? Or our brand? Integrating retail front-line employees post an acquisition. IN: Academy of Marketing Science World Marketing Congress. Università degli Studi di Bari "Aldo Moro", 2015-07-14 - 2015-07-18.

Glanfield, Keith; de Chernatony, Leslie and Melewar, T.C. (2014). There's no place for branding when fighting fires! IN: British Academy of Management Annual Conference. 2014-09-09 - 2014-09-11.

Glanfield, Keith and de Chernatony, Leslie (2014). Who do you think you are? The influence of design on the development of group self in an emergency service delivery environment. IN: 2nd International Colloquium on Design, Branding and Marketing. Nottingham Trent University, 2014-12-09 - 2014-12-10.