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Conference or Workshop Item

Mayondo, F.; Hooley, Graham J. and Wong, V. (2007). Configuration theory: Fit as coalignment. IN: Australian and New Zealand Marketing Academy Conference 2007. 2007-12-03 - 2007-12-05.

Mayondo, F.; Wong, V. and Hooley, Graham J. (2006). Coaligning business orientations, resources and capabilities: implications for organizational performance. IN: Advancing Theory, Maintaining Relevance: Proceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference. 2006-12-04 - 2006-12-06.

This list was generated on Tue Apr 10 01:03:43 2018 BST.