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Petridis, Panagiotis; Uren, Victoria S and Harrison, Andrew (2015). Developing a serious game for PSS. IN: Strategic industrial applications of games and gamification. Baines, Tim; Petridis, Panagiotis and Ridgway, Keith (eds) Birmingham (UK): Aston University.
Ajaegbu, Amara; Uren, Victoria S and Schroeder, Andreas Relational attributes in value co-creation: A dyadic case study of a manufacturer and customer. IN: BAM2017 Conference Proceedings. UNSPECIFIED.
Conference or Workshop Item
Uren, Victoria S and Mohammed, Khadijah The Influence of Social Media on Purchase Decision-making by Young Nigerians. IN: 5th European Conference on Social Media. 2018-06-21 - 2018-06-22. (In Press)