Browse by Aston Author

Article

Pillai, Kishore Gopalakrishna and Min, S. (2010). A firm's capability to calibrate supply chain knowledge-antecedents and consequences. Industrial Marketing Management, 39 (8), pp. 1365-1375.

Pillai, Kishore Gopalakrishna and Goldsmith, R.E. How brand attribute typicality and consumer commitment moderate the influence of comparative advertising. Journal of Business Research, 61 (9), pp. 933-941.