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Pillai, Kishore G. and Kumar, V. (2012). Differential effects of value consciousness and coupon proneness on consumers’ persuasion knowledge of pricing tactics. Journal of Retailing, 88 (1), pp. 20-33.
Sharma, Arun and Pillai, Kishore G. (2003). The impact of transactional and relational strategies in business markets:an agenda for inquiry. Industrial Marketing Management, 32 (8), pp. 623-626.
Pillai, Kishore G. and Hofacker, Charles Calibration of consumer knowledge of the web. International Journal of Research in Marketing, 24 (3), pp. 254-267.
Pillai, Kishore G. Managers' perceptual errors revisited:the role of knowledge calibration. British Journal of Management, 21 (2), pp. 299-312.