Browse by Aston Author

2012

Pillai, Kishore G. and Kumar, V. (2012). Differential effects of value consciousness and coupon proneness on consumers’ persuasion knowledge of pricing tactics. Journal of Retailing, 88 (1), pp. 20-33.

2003

Sharma, Arun and Pillai, Kishore G. (2003). The impact of transactional and relational strategies in business markets:an agenda for inquiry. Industrial Marketing Management, 32 (8), pp. 623-626.