Marketing strategy:a history of the next decade



Publication DOI:
Divisions: Aston Business School > Marketing & Strategy
Aston Business School > Economics, Finance & Entrepreneurship
Additional Information: This is an Author's Accepted Manuscript of an article published in Rudd, J. M., & Morgan, R. (2003). Marketing strategy: a history of the next decade. Journal of strategic marketing, 11(3), 161-164. 2003 © Taylor & Francis, available online at:
Uncontrolled Keywords: marketing strategy
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Related URLs: http://www.tand ... 254032000133430 (Publisher URL)
PURE Output Type: Editorial
Published Date: 2003
Authors: Rudd, John M.
Morgan, Robert



Version: Accepted Version

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