Lamppost networks *:Stickers as a genre in urban semiotic landscapes

Abstract

This paper examines the pragmatics of stickers as a genre prominent in communication in urban public space. Although normally small in size, stickers may quantitatively dominate signage in certain areas of cities. Stickers are examined here as localized communicative events that mediatize social practices through a range of complex multimodal and linguistic processes, based on data from the Digbeth area in central Birmingham, UK. An analysis of the distribution of stickers, their agency, audience, and the multimodal practices involved in their creation reveals that they bring together transgressive, artistic and commercial discourses and form a specific layer of urban communication, especially in areas of pedestrian transit within a city. A large number of stickers also initiate communications that can potentially be continued online

Publication DOI: https://doi.org/10.1080/10350330.2018.1504652
Divisions: Languages & Social Sciences > Centre for Language Research at Aston (CLaRA)
Languages & Social Sciences > Centre for Critical Inquiry into Society and Culture (CCISC)
Languages & Social Sciences
Languages & Social Sciences > German
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis Group in Social Semiotics on 27 Jul 2018, available online at: http://www.tandfonline.com/10.1080/10350330.2018.1504652
Uncontrolled Keywords: Urban semiotic landscapes,stickers,multimodality,Birmingham (UK),pragmatics,Arts and Humanities(all)
Full Text Link:
Related URLs: https://www.tan ... 30.2018.1504652 (Publisher URL)
http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Article
Published Date: 2019-01-01
Published Online Date: 2018-07-27
Accepted Date: 2018-07-23
Authors: Reershemius, Gertrud K (ORCID Profile 0000-0003-0906-6199)

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