Unlock your insight:employing a gamified app to engage manufacturers with servitization

Andrews, Daniel, Baines, Tim, Hall, Jessica and Woods, Tony (2017). Unlock your insight:employing a gamified app to engage manufacturers with servitization. IN: EurOMA 2017. UNSPECIFIED.

Abstract

This paper discusses the creation and dissemination of the gamified software application Unlock Your Insight. The app is based on an original workshop activity designed to engage representatives from the manufacturing industry with research into servitization. Both the workshop activity and the app encourage participants and users to reflect upon their organization’s competitive strategy; comparing their current and future visions in relation to the competitiveness of their product, price or package that they offer their customers. We argue that the gamification and digitalization of the activity allowed servitization research to be disseminated further and more quickly than previously possible.

Dataset DOI: https://doi.org/10.17036/researchdata.aston.ac.uk.00000200
Divisions: Aston Business School
Aston Business School > Operations & Information Management
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Additional Information: © 2017 The Authors Funding: EPSRC Grants Ref EP/K014064/1, EP/K014072/1, EP/K014080/1
Event Title: 24th EurOMA conference
Event Type: Other
Event Dates: 2017-07-01 - 2017-07-05
Uncontrolled Keywords: servitization,gamification,dissemination,strategy
Published Date: 2017-07-05
Authors: Andrews, Daniel ( 0000-0001-8347-0267)
Baines, Tim
Hall, Jessica
Woods, Tony

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