A role for endogenous brain states in organizational research:moving toward a dynamic view of cognitive processes

Abstract

The dominant view in neuroscience, including functional neuroimaging, is that the brain is an essentially reactive system, in which some sensory input causes some neural activity, which in turn results in some important response such as a motor activity or some hypothesized higher-level cognitive or affective process. This view has driven the rise of neuroscience methods in management and organizational research. However, the reactive view offers at best a partial understanding of how living organisms function in the real world. In fact, like any neural system, the human brain exhibits a constant ongoing activity. This intrinsic brain activity is produced internally, not in response to some environmental stimulus, and is thus termed endogenous brain activity (EBA). In the present article we introduce EBA to organizational research conceptually, explain its measurement, and go on to show that including EBA in management and organizational theory and empirical research has the potential to revolutionize how we think about human choice and behavior in organizations.

Publication DOI: https://doi.org/10.1177/1094428117692104
Divisions: College of Health & Life Sciences > School of Psychology
College of Health & Life Sciences > Clinical and Systems Neuroscience
College of Health & Life Sciences
Uncontrolled Keywords: measurement design,nonlinear modeling,quantitative research,research design,time series,Decision Sciences(all),Strategy and Management,Management of Technology and Innovation
Publication ISSN: 1552-7425
Last Modified: 05 Feb 2024 08:20
Date Deposited: 20 Jan 2017 08:04
Full Text Link:
Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Article
Published Date: 2019-01-01
Published Online Date: 2017-02-22
Accepted Date: 2017-01-01
Authors: Braeutigam, Sven
Lee, Nick
Senior, Carl (ORCID Profile 0000-0002-2155-4139)

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