Insufficient discriminant validity:a comment on Bove, Pervan, Beatty and Shiu (2009)

Farrell, Andrew M. (2010). Insufficient discriminant validity:a comment on Bove, Pervan, Beatty and Shiu (2009). Journal of Business Research, 63 (3), pp. 324-327.

Abstract

Bove, Pervan, Beatty, and Shiu [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698–705.] develop and test a latent variable model of the role of service workers in encouraging customers' organizational citizenship behaviors. However, Bove et al. [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698–705.] claim support for hypothesized relationships between constructs that, due to insufficient discriminant validity regarding certain constructs, may be inaccurate. This research comment discusses what discriminant validity represents, procedures for establishing discriminant validity, and presents an example of inaccurate discriminant validity assessment based upon the work of Bove et al. [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698–705.]. Solutions to discriminant validity problems and a five-step procedure for assessing discriminant validity then conclude the paper. This comment hopes to motivate a review of discriminant validity issues and offers assistance to future researchers conducting latent variable analysis.

Publication DOI: https://doi.org/10.1016/j.jbusres.2009.05.003
Divisions: Aston Business School > Marketing & strategy
Aston Business School > Marketing & strategy research group
Additional Information: NOTICE: this is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Farrell, Andrew M. (2010). Insufficient discriminant validity: a comment on Bove, Pervan, Beatty and Shiu (2009). Journal of Business Research, 63 (3), pp. 324-327. DOI 10.1016/j.jbusres.2009.05.003
Uncontrolled Keywords: average variance extracted,discriminant validity,latent variable modeling,Marketing
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Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
Published Date: 2010-03
Authors: Farrell, Andrew M. ( 0000-0002-5903-3611)

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