Intuition in strategic decision making:implications for strategic decision effectiveness

Shepherd, Neil G. and Rudd, John M. (2012). Intuition in strategic decision making:implications for strategic decision effectiveness. IN: Academic of management 2012 annual meeting. 2012-08-03 - 2012-08-07.

Abstract

Intuition can produce effective strategic decisions because of its speed and ability to solve less-structured problems. Despite this, there are only a very small number of empirical studies that have examined intuition in the strategic decision-making process. We examine the relationship between the use of intuition in the strategic decision-making process, and strategic decision effectiveness. We propose that the expertise of the decision-maker, environmental dynamism and the characteristics of the strategic decision itself moderate the relationship between the use of intuition in the strategic decision making process, and strategic decision effectiveness. We make a significant theoretical contribution by integrating the management and social-psychology literatures in order to identify the variables that affect the relationship between the use of intuition in the strategic decision-making process, and strategic decision effectiveness. This article builds upon existing empirical research that has examined intuition in the strategic decision-making process, and reconciles some of the confounding results that have emerged. The paper presents a conceptual model and research propositions, which if empirically examined, would make a significant contribution to knowledge in the strategic decision-making domain of literature.

Divisions: Aston Business School > Marketing & Strategy
Aston Business School > Economics, Finance & Entrepreneurship
Event Title: Academic of management 2012 annual meeting
Event Type: Other
Event Dates: 2012-08-03 - 2012-08-07
Uncontrolled Keywords: strategic decision making,intuition,strategic decision effectiveness
Published Date: 2012-10-06
Authors: Shepherd, Neil G. ( 0000-0002-8020-0293)
Rudd, John M.

Download

[img]

Version: Accepted Version


Export / Share Citation


Statistics

Additional statistics for this record