The evaluation of channel trade programs:effects on reseller support behaviour

Divisions: Aston Business School > Marketing & Strategy
Additional Information: Proceeding of 34th EMAC Conference
Event Title: 34th Annual Conference of the European Marketing Academy
Event Type: Other
Event Dates: 2005-05-24 - 2005-05-27
Published Date: 2005
Authors: Kim, S.K.
Gilliland, David I.

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