Browse by Aston Author

Article

Pillai, Kishore G. and Kumar, V. (2012). Differential effects of value consciousness and coupon proneness on consumers’ persuasion knowledge of pricing tactics. Journal of Retailing, 88 (1), pp. 20-33.

Sharma, Arun and Pillai, Kishore G. (2003). The impact of transactional and relational strategies in business markets:an agenda for inquiry. Industrial Marketing Management, 32 (8), pp. 623-626.

Pillai, Kishore G. and Hofacker, Charles Calibration of consumer knowledge of the web. International Journal of Research in Marketing, 24 (3), pp. 254-267.

Pillai, Kishore G. Managers' perceptual errors revisited:the role of knowledge calibration. British Journal of Management, 21 (2), pp. 299-312.