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Article
Jouan De Kervenoael, Ronan; Canning, Catherine; Hallsworth, Alan and Palmer, Mark (2011). Challenging market conventions:supermarket diversification and consumer resistance in children's apparel purchases. Journal of Fashion Marketing and Management, 15 (4), pp. 464-485.
Palmer, Mark and Simmons, Geoff (2011). On becoming a mediatizing don and claiming the new spatial boundaries of academia introduction. Environment and Planning A, 43 (3), pp. 509-514.
Palmer, Mark and Simmons, Geoff (2010). Strategists' reactions and resistance towards forces of inclusion:soothing the anxiety of marketing (non-) influence. Journal of Strategic Marketing, 18 (4), pp. 317-336.
Larsen, Fridrik; Greenley, Gordon; Palmer, Mark and Rudd, John (2009). Brands and branding of commodities, a case from the electricity sector. Rannsóknir í félagsvísindum, 10 , pp. 207-220.
Larsen, Fridrik; Greenley, Gordon; Palmer, Mark and Rudd, John (2008). Commodity branding:a review, conceptualization and research agenda. Rannsóknir í félagsvísindum, 9 , pp. 149-162.
de Kervenoael, Ronan; Palmer, Mark and Hallsworth, Alan From the outside in:consumer anti-choice and policy implications in the mobile gaming market. Telecommunications Policy, 37 (6-7), pp. 439-449.
Book Section
Jouan De Kervenoael, Ronan; Bisson, Christophe and Palmer, Mark (2012). Are web designers resisting the inclusion of social cues when creating website user interface? IN: User interface design for virtual environments. Khan, Bardul H. (ed.) Premier reference source . IGI Global.
de Kervenoael, Ronan; Bozkaya, Burçin and Palmer, Mark (2011). Online grocery provision resistance:understanding urban (non-)collaboration and ambiguous supply chain environments. IN: Business organizations and collaborative web. Malik, Kamna and Choudhary, Praveen (eds) Premier Reference Source . IGI Global.
Conference or Workshop Item
Toral, Inci; Palmer, Mark; De Kervenoael, Ronan and De Luca, Luigi Competitive tension and conflict in strategy alliance tasks. IN: Academy of Marketing Conference 2010. 2010-07-06 - 2010-07-08. (Unpublished)