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Article

Feld, Sebastian; Frenzen, Heiko; Krafft, Manfred; Peters, Kay and Verhoef, Peter C. (2013). The effects of mailing design characteristics on direct mail campaign performance. International Journal of Research in Marketing, 30 (2), pp. 143-159.

Frenzen, Heiko; Hansen, Ann-Kristin; Krafft, Manfred; Mantrala, Murali K. and Schmidt, Simone (2010). Delegation of pricing authority to the sales force:an agency-theoretic perspective of its determinants and impact on performance. International Journal of Research in Marketing, 27 (1), pp. 58-68.

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