Items where Division is "Aston Business School > Marketing & strategy research group" and Year is

B

Blut, Markus, Evanschitzky, Heiner, Vogel, Verena and Ahlert, Dieter Switching barriers in the four-stage loyalty model. [North American] Advances in Computer Research, 34 , pp. 726-734.

Breiter, Hans C., Block, Martin, Blood, Anne J., Calder, Bobby, Chamberlain, Laura, Lee, Nick, Livengood, Sherri, Mulhern, Frank J., Raman, Kalyan, Schultz, Don, Stern, Daniel B., Viswanathan, Vijay and Zhang, Fengqing (Zoe) Redefining neuromarketing as an integrated science of influence. Frontiers in Human Neuroscience, 8 ,

E

Evanschitzky, Heiner and Woisetschläger, David M. Too old to choose? The effects of age and age related constructs on consumer decision making. [North American] Advances in Computer Research, 35 , pp. 630-636.

F

Frösén, Johanna, Jaakkola, Matti, Churakova, Iya and Tikkanen, Henrikki Effective forms of market orientation across the business cycle:a longitudinal analysis of business-to-business firms. Industrial Marketing Management, 52 , pp. 91-99.