Items where Division is "Aston Business School > Marketing & strategy research group" and Year is 2019

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D

Dose, David, Walsh, Gianfranco, Beatty, Sharon E. and Elsner, Ralf (2019). Unintended reward costs: The effectiveness of customer referral reward programs for innovative products and services. Journal of the Academy of Marketing Science ,

S

Schoefer, Klaus, Wäppling, Anders, Heirati, Nima and Blut, Markus (2019). The moderating effect of cultural value orientations on behavioral responses to dissatisfactory service experiences. Journal of Retailing and Consumer Services, 48 , pp. 247-256.

This list was generated on Tue Mar 19 00:58:10 2019 GMT.