Items where Division is "Aston Business School > Marketing & strategy research group" and Year is 2018

Article

Blut, Markus, Teller, Christoph and Floh, Arne (2018). Testing Retail Marketing-Mix Effects on Patronage: A Meta-Analysis. Journal of Retailing, 94 (2), pp. 113-135.

Dreisbach, Jan, Woisetschläger, David M., Backhaus, Christof and Cornwell, T. Bettina (2018). The Role of Fan Benefits in Shaping Responses to Sponsorship Activation. Journal of Business Research ,

Evanschitzky, Heiner and Goergen, Marc (2018). Looking Forward, Looking Back:British Journal of Management 2000–2015. British Journal of Management, 29 (1), pp. 3-9.

Glanfield, Keith, Ackfeldt, Anna-Lena and Melewar, T.C. (2018). Corporate branding’s influence on front-line employee and consumer value co-creation in UK household consumer markets. Journal of General Management, 43 (2), pp. 63-69.

Hubert, Marco, Blut, Markus, Brock, Christian, Zhang, Ruby Wenjiao, Koch, Vincent and Riedl, René (2018). The influence of acceptance and adoption drivers on smart home usage. European Journal of Marketing ,

Logkizidou, Maria, Bottomley, Paul, Angell, Rob and Evanschitzky, Heiner (2018). Why Museological Merchandise Displays Enhance Luxury Product Evaluations:An Extended Art Infusion Effect. Journal of Retailing ,

Parkes, Geoff, Hart, Mark, Rudd, John and Liu, Rebecca (2018). The role of behavioural competences in predicting entrepreneurial funding resource orchestration. Cogent Business & Management, 5 (1),

Schaarschmidt, Mario, Walsh, Gianfranco and Evanschitzky, Heiner (2018). Customer Interaction and Innovation in Hybrid Offerings:Investigating Moderation and Mediation Effects for Goods and Services Innovation. Journal of Service Research, 21 (1), pp. 119-134.