Items where Division is "Aston Business School > Marketing & strategy" and Year is

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Number of items: 3.


Daniels-Gombert, Gabrielle Examining the group-level effects of corporate identity cues on organisational identification and role behaviours. PHD thesis, Aston University.


Mohtar, Mozard Brand personality complementarity:its effects on evaluations of extremely incongruent extensions. PHD thesis, Aston University.


Stros, Michael, Hari, Juerg and Marriott, John The relevance of marketing activities in the Swiss prescription drugs market:two empirical qualitative studies. International Journal of Pharmaceutical and Healthcare Marketing, 3 (4), pp. 323-346.

This list was generated on Wed May 22 02:30:06 2019 BST.